Enhance the messages you send with smart content to send dynamic, targeted listings and market stats to subscribers. Smart content makes it easy for you to send personalized, engaging emails. Learn more about how to put it to work for you here.

How Does Smart Content Work? 

When you create a campaign, you select whether the smart content included will be based on each lead's profile or on a Market you've created in the Control Panel.  

When smart content is based on Lead Profile, our system looks at the lead forms, listing views, or search behavior of each lead and sends area statistics or listings that are similar to what they've shown interest in. Listings are determined to be "similar" based on price, beds/baths, and location.  

If the campaign is based on a Market, smart content will display area statistics or listings for that Market.

Adding Smart Content to a Message 

To add smart content to a message, open the message and from the right-side panel of the editor and drag the Smart Content icon to the spot in your message on the left panel where you would like it to appear. Similar Listings will appear by default -- to display Area Stats, place your mouse over the smart content in the left panel and click. The right panel will then display options for the smart content, and you can select Area Stats from the dropdown.

Similar Listings 

Adding listings a lead might be interested in to an email is a great way to get them engaged with you and your website. Providing recommendations for all your leads is a snap with smart content Similar Listings.  When you have added Similar Listings to a message, you will see this in the message body within the editor:

{{similar_listings}}

When the message is sent to a campaign subscriber, they will receive an email with up to four listings embedded within the message, formatted the same way as standard email alerts.

Area Stats 

Providing buyers and sellers with market statistics is helpful and informative, and smart content makes it easy to send these to all your leads, customized to their area of interest. When you add area stats into a message, it will appear in the body of the message like this:

  {{area_stats}} 

This will display area stats in emails to your leads, formatted like the following: