How to get a Pixel code:

The Meta Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights into how people are using your website.

You may want to create a pixel in Business Manager if:

You already have a Business Manager account.

Someone else manages your Meta ads.

If your business has more than one website, or more than one major product or service.

If you want to take advantage of the pixel's measurement capabilities, but you're not ready to start creating ads.

If you would prefer to create a pixel using your individual account, learn how to create and install a pixel.

Note: You can create up to 100 pixels in your Meta Business Manager account. If you reach the limit of 100 pixels in your Business Manager account but you need to create another pixel, you can either:

Create a new ad account within a different Business Manager account, or create a new ad account that isn't part of a Business Manager account. Then, you can create 1 new pixel in your new ad account. You can also assign permission for the new ad account and new pixel to your Business Manager.

Create a second Business Manager, which will let you create an additional 100 pixels.

Before you begin

Make sure you have access to a Business Manager account or create one.

Check that you're an admin on the Business Manager account you'd like to use.

Remember that you can’t delete a pixel or transfer it to another Business Manager account from the Business Manager account you created it in. Learn more about how to share your Meta Pixel instead.

How to create a Meta Pixel in Business Manager

1. Go to Business Settings in Business Manager.
2. Select your business.
3. Click Data Sources.
4. Select Pixels.
5. Click Add by the search bar at the top of the page.
6. Type in a name for your pixel.
7. Optional: Enter your website URL.
8. Click Continue.
9. To install your pixel on your website, click Set up the Pixel Now. If you'd like to stay in Business Manager, click Continue Managing My Business.

Note: Apple has announced changes with iOS 14 that impact how we receive and process conversion events from business tools like the Meta Pixel. To address these changes, we will request permission through Apple's AppTrackingTransparency framework to measure conversion events occurring on iOS 14 devices. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events. A key impact of this change is that you’ll be limited to the use of 8 conversion events per domain for optimization and reporting.

When you create an ad set you can choose only one of the 8 designated conversion events to optimize for.

Domain verification establishes which Business Manager account has the authority to configure and prioritize the 8 available conversion events for a given domain.

Visit Meta for Developers for instructions on how to verify your domains.