What Is the Learning Phase for My Facebook Ad?
Written by Shana Gough
Updated at October 17th, 2023
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Every ad goes through a Learning Phase, where the delivery system learns the best people to target for the ad’s optimum results. Running your ad for a more extended period will optimize its performance because the system will better know who to target.
Facebook ads go through two different phases. The first phase is the “Learning Phase.” This phase lasts about seven days. During this phase, the ad is learning the audience, “who” is looking at the ad, “when” is the ad most active, and “where” is the ad showing up the most.
Once the learning phase is complete, it becomes fully optimized, meaning the quality and quantity of the leads generated increase.
All ads included as part of a package are, a free monthly ad, use-it-or-lose-it, and non-customizable. We will not provide a refund or credit for an unused FREE Ad.