What is Duplicate Suppression?

Duplicate listings can result from inconsistent and inaccurate business listings. They can negatively impact your online presence because they decrease your online reliability, negatively impacting your Local SEO and your placement on a SERP (search engine results page).

Having inaccurate listings can negatively impact your business. With Local Presence, you can suppress your business's duplicate listings all at once, addressing the issue at the source. 

With Duplicate Suppression, you have access to:

• Automatic Duplicate Detection: Proprietary technology that automatically identifies the listings to suppress from the listings to optimize
• Unlimited Suppression: Suppress all duplicate listings for a business location. Because AE believes complete should mean complete
• Publisher-Level Suppression: There are many ways duplicate listings get created, but only one way to solve them before they reach customers, and that's at the publisher source. Local Presence works directly with over 100 publishers to ensure duplicates are suppressed correctly and effectively
• Suppression Status and Verification: Suppressing duplicates requires an ongoing signal to the publisher. Through API connections let us constantly share this information with publishers and notify users of the status of their duplicates
• Duplicate Redirects: Redirect traffic from duplicate listings to a root listing, preserving hard-earned SEO and listing traffic

When do I use Duplicate Suppression?

A Duplicate Suppression is needed to suppress an inaccurate business listing. Let's look at when you would and would not use the duplicate suppression feature. 

When to use Duplicate Suppression:

When NOT to use Duplicate Suppression:

Duplicate Suppression is crucial to any local SEO strategy because a search engine's success depends upon delivering reliable content to its users, and so in their own self-interest, search engines rank businesses based on the quality and accuracy of their content online. Duplicate listings dilute a business' reliability in its online information, which lowers the business' value and place on a SERP (search engine results page).