Facebook’s Algorithm Prioritizes the Target Audience, Not the Advertiser

Facebook’s ad delivery system is designed to show ads to the most relevant audience based on targeting settings, user behavior, and engagement. This means:

• Even if you’re running the ad, Facebook’s system prioritizes delivering it to the most relevant users rather than the advertiser themselves.
• Ads are distributed based on factors like user interests, location, and past interactions, so unless you fit those criteria, you might not see the ad in your feed.

Limited Impressions Per User

Even if you are part of the target audience, Facebook limits the frequency of ads shown to any individual user. This prevents oversaturation and ensures the ad reaches a broader audience instead of just appearing repeatedly to the same people.

Ad Placements Vary

Your ad is not guaranteed to appear in a specific place, such as your news feed or your business page. Facebook distributes ads across multiple placements, including:

• News Feed (Desktop & Mobile)
• Facebook Stories
• Right Column (Desktop)
• Instagram Feed & Stories
• Audience Network (Ads on third-party apps and websites partnered with Meta)
• Facebook Marketplace
• Facebook Reels
• Instagram Reels

If you have any further questions, please feel free to give us a call at 619-780-6686