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The Power of Posting on Your Google Business Profile as a Real Estate Agent

Learn how to leverage posting on your Google Business Profile as a real estate agent to increase visibility and develop connections.

Written by Jenna Tighe

Updated at August 7th, 2023

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Table of Contents

Here are some reasons why you should post on your Google Business Profile: Here is an example of a post on a real estate Google Business Profile:

Embracing the power of posting on your Google Business Profile presents a remarkable opportunity for real estate agents, especially considering that many of your competitors may not be leveraging this platform to its full potential. 

By taking the initiative to maintain an active and engaging profile, you can set yourself apart from the crowd and stand out as a forward-thinking and tech-savvy professional in the industry.
 

Here are some reasons why you should post on your Google Business Profile:

 

  • Increased Visibility and Reach: An active and updated Google Business Profile can significantly increase your online visibility. 

 

  • Credibility and Trustworthiness: When people see a profile with valuable content, photos, and consistent updates, they are more likely to view you as a professional and trustworthy real estate agent. 

 

  • Showcasing Expertise and Local Knowledge: Regularly posting about local market updates, community events, and neighborhood insights can position you as an expert in the field, attracting clients seeking your specialized knowledge.

 

  • Engagement and Interaction: Posting engaging content, such as property listings, virtual tours, or informative blog posts, encourages users to interact with your profile. 

 

  • Boosting SEO and Online Rankings: Maintaining an active Google Business Profile can positively impact your website's search engine optimization (SEO) efforts. 

 

  • Cost-Effective Marketing Tool: Posting on your Google Business Profile is a cost-effective marketing strategy compared to traditional advertising methods. 

 

 

With only a limited number of real estate agents actively using this platform, you have a unique chance to capitalize on the untapped potential of reaching a broader audience and attracting more clients. Don't miss out on this chance to establish a distinct online presence that could increase leads, higher conversions, and long-term success in your real estate endeavors.

 

 

Here are some best practices for creating compelling Google Business Profile posts:

  • Add engaging photos or videos 
  • Use attention-grabbing headlines
  • Use as few words as possible
  • Add a link to your website 
  • Add a strong call-to-action
  • Post in a regular cadence
 
 

Here are some ideas of what you can post on your Google Business Profile:

  • Property Listings
  • Virtual Tours
  • Testimonials
  • Market Updates 
  • Neighborhood Spotlights
  • Buying and Selling Tips
  • Local Events and Activities 
  • Client Success Stories
  • Video Content
  • Behind-the-Scenes
  • Market Reports
  • Blog Post Links
  • Holiday Greetings
  • Infographics
  • Local Business Spotlights
  • Fun Polls and Surveys
  • Charity and Community Initiatives
 
 

 

Here is an example of a post on a real estate Google Business Profile:

 

 

google business real estate

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